Class Exercise B
Tuesday, January 26, 2010
Constructive Criticism Model
– Apply constructive criticism model in evaluating a design/artwork
– Description – A verbal account of WHAT is there
– Analysis – A discussion of HOW things are presented with an emphasis on relationships
– Interpretation – A sense of the meaning, implication, or effect of the piece
– Judgment – Evaluating the successes and shortcomings of the piece
– Apply constructive criticism model in evaluating a design/artwork
– Description – A verbal account of WHAT is there
– Analysis – A discussion of HOW things are presented with an emphasis on relationships
– Interpretation – A sense of the meaning, implication, or effect of the piece
– Judgment – Evaluating the successes and shortcomings of the piece
Description: This is a picture of a blue creature fixed in a background of a forest with alien plants. There's a logo of the Mc Donald's and another which says 'James Cameron, Avatar, Only in Cinemas'. At the bottom of the picture writes two lines of words and some logos.
Analysis: This is a superimposed picture of the movie Avatar directed by James Cameron. Which on the image suggests the cooperation of Avatar-Twentieth Century Fox Filmed Corporation and McDonald's. The Avatar seems to be a chinese male imposed as the lead Avatar character, with the background of the 'Pandora' island.
Interpretation: First, this picture tells us that McDonald's is probably a main sponsor for the movie Avatar, and the film is cooperating with the fast food corporation. By using Avatar in helping to promote McDonald's, it is possibly implying that: even aliens knows about McDonald's and eats the food, McDonald's must be really good. Avatar is possibly also using a very well-known brand to further promote the movie. This cooperation relationship could be a very two-way thing.
Second, I think this picture could either be a McDonald's promotion game on their website to allow users to superimpose their picture on the Avatar character or simply by someone who randomly downloaded an Avatar picture and superimposing himself or his friend onto the picture.
Judgment: It is very clear that a face has been superimposed on the picture and McDonald's is part of promoting Avatar. I feel that the person did a pretty good job on the eyes as well, it looks rather blend in.
However it may not be clear to general public about the actual meaning and links (if there is one) behind McDonald's and Avatar except for perhaps McDonald's is selling Avatar merchandise or as part of promotion which comes with a meal.
The picture itself is in very low resolution and pixelated. The superimposing of the person is also very obvious. The face isn't cropped out nicely, there are strands of fringe suddenly emerging on the face. The color, size and proportion of the face does not fit well either.
♥Chloé 5:43 AM,


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